Where constraints multiply, challenges arise. Balenciaga dares, innovates and adapts the world of events to new virtual realities. By mixing VR and photogrammetry on its latest fashion show, the luxury brand offers a cinematic experience bordering on video games. Shot at the studios La Cité du Cinéma in Paris, the project is divided into several aspects: Digital Immersion, our expert partner in immersive solutions, is piloting the 360 ° part, supported by The Rooms’Cut in post-production. In 3 days, nearly 50 models were captured by the Insta Pro Titan camera, reassembled, rotoscoped and delivered to Another World Agency in charge of graphics integrations and development of the 3D universe.
Through this orchestrated action, the fashion world offers a way of integrating events into new methods of creation and distribution of works.
